The brief & background:
Moxy is one of the most progressive and ‘fun to be in’ hotel brands in the world. The brief was to encourage Moxy Hotels growth in the Middle Eastern through investment.
The challenge was clear, be brave! Regional investors are weary of traditional incentives.
The creative idea was simple. A suitcase, synonymous with travel. The suitcase became our ‘DM pack mailer’ to investors.
The suitcase contained… XXX