For 7 years Tritax Symmetry have held an event in conjunction with Savills that show cases insights in Industrial and Logistics property. A survey is sent out prior to the event and the results are presented live at the event.
Up until 2024 this event was called Spotlight
To rename and rebrand the event, design new staging/event materials and ultimately increase engagement and attendees.
A new name ‘Future Space’ – a name that encompasses what the event is about.
Talking about what the community feel about the future and ‘Space’ referencing Industrial and Logistics property.
A fully rebranded event staging and materials bespoke to the Wellcome Collection – the largest branded stage the venue had ever seen set up.
A social campaign run across Tritax Big Box and Savills’s social channels
A fully designed PowerPoint presentation and downloadable report
Despite a train strike there was a full auditorium and over 300 viewers on line
Over 340 survey respondents - 60% more than the previous year
Extremely positive feedback from attendees with regard the new branding and format.